How BCL helps connect landowners with hunters.
A property goes live on Base Camp Leasing’s website (https://www.basecampleasing.com). Less than three minutes after posting, a hunter secures the property, makes a deposit, and starts the process of completing the agreement. With minimal effort, the landowner found someone to lease the hunting rights and look after their land.
Of course, there are no guarantees, but with Base Camp Leasing, the above scenario is a very common occurrence. And it’s all because of marketing. Here is how Base Camp Leasing markets leases (https://huntingleases.basecampleasing.com/) for landowners.
- A Complete In-Office Staff
Base Camp Leasing has 11 office staffers who work in the corporate office in Fishers, Indiana. These professionals are dedicated to serving landowners and hunters. They facilitate the hunting land leasing process, making it more efficient.
Of course, it’s because of this team that the process is even possible. In addition to the field staff, this team keeps the wheels turning.
- Hard-Working, In-the-Field Leasing Agents
Base Camp Leasing’s primary focus, and a large amount of effort, is to continuously find more land to lease for its hunters. As noted, in-the-field leasing agents work diligently. They help bring a landowner’s property to market, where one of thousands of waiting hunters can lease it. A network of 30-plus leasing agents are scattered across the United States, and they work hard to connect landowners with potential lessees.
Without question, there’s much involved with this, but know that a well-trained team of experts study your property, assess its value, assemble a property description package, and present it to the public. In turn, hunters can look over the details, walk the property (with a permission slip), and choose to secure the hunting lease.
- An Established Culture and Subscriber Base
Base Camp Leasing has a following of 80,000-pus subscribing hunters who are continuously looking for huntable land. With free and paid subscription levels, these are serious hunters who know a good hunting property when they see it. Hunters who lease through Base Camp Leasing are knowledgeable. Overall, Base Camp Leasing’s seasoned hunters collectively provide an established culture and impressive subscriber base.
- Online Listing of Properties
Each property receives its own dedicated online listing. With a top-of-the-line interactive website, hunters can find a lease for them through several means of searching. By using the interactive guide, hunters can locate leases by state and county. Furthermore, effective search fields help them find your listed hunting land.
Generally, if interested in the property, hunters will look through the aerial maps and photos provided for the listed property. These can help hunters make the initial decision if they are interested, or not.
They’ll also read the well-written description of the property, courtesy of the Base Camp Leasing land agent. This compilation of notes usually includes the high points of the property, and other important factors of note (positive or negative).
If a hunter is satisfied with the provided aerials, photos, and property description, they might go ahead and place a deposit on the property. However, they might also request an inspection slip, which allows them to walk the property before securing it.
Of course, landowners are more likely to lease their property (and maybe for more money), if they assist the Base Camp Leasing agent with certain deliverables.
For example, is there any hunting history on the property? If so, can you tell potential lessees anything about the hunting history on the farm? Can previous hunters from the property supply trail camera photos? Do you have photos of deer harvested from the tract? These things matter, and if available, are included in the property marketing package to help connect landowners with hunters.
- Highlighting Featured Properties
Base Camp Leasing highlights featured properties. Not every listed property receives this benefit, but many do. It’s possible that your hunting land will get this treatment. It just might end up being what’s needed to get leased, especially if it isn’t secured by a hunter soon after listing.
- Regularly Scheduled E-Blasts
The bread and butter of the marketing strategy, regularly scheduled e-blasts keep hunters engaged with listed hunting properties. Furthermore, new properties go live at specific times each day of the week.
This predictable scheduling keeps hunters coming back. In fact, in high-demand areas, hunters log in and hit “refresh” right when listings go live. This allows them to be among the first hunters to see a new listing. That’s the level of engagement with Base Camp Leasing’s subscriber base. You and your property can benefit from that.
- A Strong Social Media Presence
In today’s age, social and digital media drive much of life. Base Camp Leasing offers a strong social and digital media presence. This helps direct people to Base Camp Leasing’s website, where your hunting list and ready and waiting for them.
All in all, Base Camp Leasing works hard to connect landowners with hunters who will lease the hunting rights. Base Camp Leasing brokers and facilitates relationships, and you stand to benefit from the proven way it markets leases for landowners.
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